Netgrawl Advertising
Advertising built around your growth.
Netgrawl Advertising is a managed advertising network connecting businesses with audiences across independent digital publishers.
Our Founding Advertiser Programme invites a select group of businesses to establish an early commercial relationship with the network, combining meaningful advertising value today with preferential commercial advantages as the network expands.
You choose the opportunity. We handle the execution.
How it works in brief
- 1Pick a package
- 2Send your brief
- 3We review & confirm
- 4We run it & report
Founding Advertiser Programme
Establish your position early.
Becoming a Founding Advertiser is more than securing an initial advertising campaign. It establishes your business early within the network and gives you commercial advantages designed to remain valuable as your advertising needs, and the network itself, grow.
Value today. Advantage as we grow.
Your founding commitment gives you meaningful advertising value from the start, while securing preferential rates, future advertising credit, access and relationship benefits for the journey ahead.
Choose your founding position.
Each position is designed for a different level of advertising ambition, commercial commitment and long-term engagement with the network.
Included commercial value is your initial campaign plus your future advertising credit. It is not a cash sum. Advertising credit is not cash: it is redeemable only against qualifying advertising services, within the redemption period for your package and in accordance with its terms.
Strategic Partner
3× valuePremium visibility, stronger access and strategic campaign support.
For businesses that want premium visibility today while establishing a stronger long-term advertising relationship with the network.
- Founding commitment
- ₦300,000
- Included commercial value
- ₦900,000
- 3× value on your ₦300,000 commitment
- ₦300,000 initial campaign
- ₦600,000 future advertising credit
The credit is redeemed against future advertising. It is not paid out as cash.
What’s included
- 90-day premium high-visibility campaign
- ₦600,000 future advertising credit, redeemable within 24 months
- 20% future discount and a 24-month rate lock
- Preferred sector rights and qualifying network-wide opportunities*
- Professional landing page, two banner sets and a sponsored article
Sent as a request. Nothing is charged at this stage.
* Subject to the applicable package terms and availability. Premier Partner positions are limited.
Understanding the value
Your founding commitment creates value now, and preserves opportunity for later.
Founding commitment
Your initial commercial commitment.
- 01
Initial advertising value
An initial campaign with advertising inventory, campaign management and package-specific benefits: tangible value from day one.
- 02
Future advertising capacity
Credit you can redeem against qualifying advertising as your needs evolve and the publisher network expands.
- 03
Founding advantages
Preferential rates, rate protection, priority access, and early access to new formats and network opportunities.
Adds up to
A longer-term advertising relationship with Netgrawl Advertising.
How the network works
One advertising relationship. A growing network of audiences.
Netgrawl Advertising connects businesses with audiences across independent digital publishers. The network begins with our first publisher partners and is designed to expand across different content categories, audience communities and digital environments.
Entertainment publisher
FictionFlux
Reach readers and listeners across serialised fiction, reading and audio entertainment.
Creative publisher
FireForge
Reach writers, creators and publishing-focused audiences within a creative workspace.
Expanding network
Independent publishers
News publications, blogs, forums, communities, specialist websites and other digital publishers.
Growing reach
Digital properties
Mobile apps, web apps, e-commerce stores and other qualifying digital environments.
Different publishers. Different audiences. One managed advertising relationship.
As the network expands, eligible advertisers can gain access to additional qualifying advertising opportunities without having to build separate publisher relationships themselves.
Built around your objectives
Advertising should support what your business is trying to achieve.
Whether you are launching, growing, promoting or building awareness, Netgrawl Advertising is designed to support different stages of the customer journey.
Launch
Introduce a new product, service, platform, book, event or initiative.
Growth
Reach new audiences and build sustained visibility for an established business.
Activation
Support an event, promotion, offer, seasonal campaign or specific business moment.
Awareness
Build recognition for a brand, organisation, product or cause.
Content
Promote books, media, editorial work, creative projects and other content.
Customer acquisition
Drive audiences toward a website, app, store, landing page, registration or other conversion point.
Why become a Founding Partner
Establish your relationship before the network gets bigger.
Founding Partners join at an important stage in the development of Netgrawl Advertising. The network is expanding its relationships with independent digital publishers, creating access to new audiences, environments and advertising opportunities. Joining early means establishing your commercial relationship while those opportunities are still developing.
Founding benefits may not be available on the same terms once the programme closes.
Start with today's audiences. Benefit as tomorrow's network takes shape.
Early positioning
Establish your business as an early partner within the Netgrawl Advertising network.
Growing access
Benefit as new publishers, audiences, formats and advertising opportunities become available through the network.
Early opportunities
Eligible Founding Partners may receive early access to new advertising formats, platform capabilities and selected network initiatives.
Package comparison
See what changes as you move up.
| Feature | Founding Supporter | Growth Partner | Strategic Partner | Premier Partner |
|---|---|---|---|---|
| Founding commitment | ₦50,000 | ₦150,000 | ₦300,000 | ₦500,000 |
| Included commercial value | ₦100,000 | ₦375,000 | ₦900,000 | ₦1,750,000 |
| Value multiple | 2× value | 2.5× value | 3× value | 3.5× value |
| Initial campaign | 30 days | 60 days | 90 days | 120 days |
| Future advertising credit | ₦50,000 | ₦225,000 | ₦600,000 | ₦1,250,000 |
| Future discount | 10% | 15% | 20% | 25% |
| Rate lock | 12 months | 18 months | 24 months | Lifetime founding rate lock |
| Network access | Standard | Priority | Qualifying network access | Expanded network access |
| Sector advantage | — | — | Preferred sector rights | Full category exclusivity |
| Creative support | Standard | 1 custom set | 2 custom sets | Full creative suite |
| Creative swaps | 1 | 2 | 4 | Unlimited |
| Landing page | — | 1 basic | 1 professional | Multi-page package |
| Campaign support | Managed | Priority | Strategic | VIP |
| Targeting | Demographic | Demographic + interest | Advanced | Custom |
| Reporting | Summary | Performance summary | Review + strategy deck | Custom analytics + ROI |
| Founding recognition | ✓ | ✓ | ✓ | ✓ |
Founding Supporter
- Founding commitment
- ₦50,000
- Included commercial value
- ₦100,000
- Value multiple
- 2× value
- Initial campaign
- 30 days
- Future advertising credit
- ₦50,000
- Future discount
- 10%
- Rate lock
- 12 months
- Network access
- Standard
- Sector advantage
- —
- Creative support
- Standard
- Creative swaps
- 1
- Landing page
- —
- Campaign support
- Managed
- Targeting
- Demographic
- Reporting
- Summary
- Founding recognition
- ✓
Growth Partner
- Founding commitment
- ₦150,000
- Included commercial value
- ₦375,000
- Value multiple
- 2.5× value
- Initial campaign
- 60 days
- Future advertising credit
- ₦225,000
- Future discount
- 15%
- Rate lock
- 18 months
- Network access
- Priority
- Sector advantage
- —
- Creative support
- 1 custom set
- Creative swaps
- 2
- Landing page
- 1 basic
- Campaign support
- Priority
- Targeting
- Demographic + interest
- Reporting
- Performance summary
- Founding recognition
- ✓
Strategic PartnerRecommended
- Founding commitment
- ₦300,000
- Included commercial value
- ₦900,000
- Value multiple
- 3× value
- Initial campaign
- 90 days
- Future advertising credit
- ₦600,000
- Future discount
- 20%
- Rate lock
- 24 months
- Network access
- Qualifying network access
- Sector advantage
- Preferred sector rights
- Creative support
- 2 custom sets
- Creative swaps
- 4
- Landing page
- 1 professional
- Campaign support
- Strategic
- Targeting
- Advanced
- Reporting
- Review + strategy deck
- Founding recognition
- ✓
Premier Partner
- Founding commitment
- ₦500,000
- Included commercial value
- ₦1,750,000
- Value multiple
- 3.5× value
- Initial campaign
- 120 days
- Future advertising credit
- ₦1,250,000
- Future discount
- 25%
- Rate lock
- Lifetime founding rate lock
- Network access
- Expanded network access
- Sector advantage
- Full category exclusivity
- Creative support
- Full creative suite
- Creative swaps
- Unlimited
- Landing page
- Multi-page package
- Campaign support
- VIP
- Targeting
- Custom
- Reporting
- Custom analytics + ROI
- Founding recognition
- ✓
Managed by Netgrawl
There are no placements to configure and no dashboard to learn.
You bring the business objective; we manage the advertising journey. Our Ad Operations team learns what you are promoting and who you want to reach, plans the inventory, creative, timing and targeting, then handles setup, placement, scheduling and ongoing management.
You receive the reporting that applies to your package, and we use how the campaign performs to shape what comes next.
Netgrawl Advertising is currently a managed advertising service. More campaign management will move onto the platform itself as it evolves.
How it works
What happens after you select?
- 01
Pick a package
Choose the founding position that fits your growth objective.
- 02
Send your brief
Tell us what you're promoting, who you're trying to reach and what you want the campaign to achieve.
- 03
We review & confirm
Our Ad Ops team reviews your campaign, creative, inventory and requirements before confirming activation.
- 04
We run it & report
We handle campaign setup, execution and reporting while you focus on your business.
Your first campaign is the beginning of the relationship, not the end of it.
What you'll need
Ready to start? Here's what we'll ask for.
You don't need to have your whole campaign figured out before you contact us. We'll guide you.
Don't have creative yet?
Depending on your package, Netgrawl can provide creative guidance, banner design, landing-page development and other campaign support.
- Your business and brand
- What you are promoting
- Your campaign objective
- Your target audience
- Your preferred timing
- Your creative assets, if you have them
- Your destination or landing page, if you have one
- Contact details and any specific advertising requirements
From there, our team reviews your requirements and confirms the appropriate package, inventory and campaign approach.
Submitting a campaign request does not automatically launch a campaign. Campaigns are subject to review, approval, payment confirmation, inventory availability and applicable advertising requirements.
FAQ
Frequently asked questions
Still unsure which package suits your campaign? Talk to the team before you submit a request.
What is the Founding Advertiser Programme?
An early-partner programme for businesses establishing an advertising relationship with Netgrawl Advertising during the network's founding period. Those businesses are Founding Partners: they receive an initial advertising campaign together with commercial, campaign and relationship benefits that extend beyond it, and those benefits may not be available on the same terms once the programme closes.
Is this simply an advertising package?
No. Advertising is an important part of the value, but the programme is built around a longer-term relationship. Your initial campaign gives you immediate advertising value; your founding position also brings future advertising credit, preferential economics and access benefits designed to stay useful as the network expands.
What happens after I submit a campaign request?
The advertising team reviews it, confirms the inventory and requirements, and contacts you with the next steps, including payment and activation. Submitting a request does not automatically activate an advertisement, and it is not a purchase.
Does my future advertising credit have to be used immediately?
No. It is reserved for qualifying future advertising, so you can use it as your business needs evolve, within the redemption period attached to your package: 12 months for Founding Supporter, 18 for Growth Partner, and 24 for Strategic and Premier Partners.
Where can my campaign run?
On qualifying advertising inventory available through participating publishers. FictionFlux and FireForge are our first publisher partners, and the network is designed to grow through additional independent digital publishers. Which publishers are available to your campaign depends on the inventory, campaign suitability and package terms when it runs.
More questions (10) +Fewer questions −
Does joining guarantee a particular publisher or placement?
No. Inventory is subject to availability, campaign suitability, publisher requirements and the applicable package terms. Specific placements are confirmed separately as part of your campaign.
Can I use my advertising credit across different publishers?
Where the publisher inventory and advertising service qualify for redemption, yes. Credit can be used across eligible network inventory, subject to package terms, campaign approval and availability.
Is the stated package value cash?
No. Included commercial value is the combined stated value of the package benefits, your initial campaign plus your advertising credit. Advertising credit is not cash and cannot ordinarily be redeemed for cash.
Can I change my package later?
Upgrades may be available, subject to package availability and the applicable terms. Downgrades, refunds and changes to package benefits are governed by the Advertising Terms & Conditions. Read the terms.
Who can advertise?
Businesses, organisations, brands, event organisers, creators and other qualifying advertisers, subject to our advertising policies and campaign approval. Read the advertising policies.
Do I need to provide my own creative?
It depends on your package. Everyone receives creative guidelines. Higher tiers include custom banner design and broader creative support, and Growth Partner and above include a landing page built by Netgrawl: basic, professional or multi-page.
Can I target a specific audience?
Targeting depends on your package, from standard demographic targeting through interest and behaviour targeting to custom audiences on the highest tier.
What is the rate lock?
It protects your founding advertising rate for the period your package specifies, subject to the applicable terms.
What does category exclusivity mean?
It gives qualifying Premier Partners a defined level of protection against competing advertising in their category, subject to the agreed scope and the package terms.
When does the Founding Advertiser offer end?
It is currently scheduled to close on 31 October 2026, unless Netgrawl extends or withdraws it.
The network is growing. Your opportunities can grow with it.
The value of joining Netgrawl Advertising today is not only what you can activate now. It is the commercial relationship you establish while the network is expanding.
Netgrawl Advertising
A digital advertising platform by Netgrawl.