Advertising policies

These policies apply to all advertising submitted to, purchased through, managed by or distributed through Netgrawl Advertising.

This includes, but is not limited to:

• Display advertising
• Static banners
• Animated banners
• Rich media
• Interactive advertising
• Sponsored content
• Sponsored articles
• Promotional placements
• Brand features
• Campaign landing pages
• Promotional announcements
• Event advertising
• Cross-platform campaigns
• Partner-publisher advertising
• Future advertising formats introduced by Netgrawl

These policies apply regardless of whether the campaign is purchased as part of a standard package, a custom campaign, a sponsorship arrangement or another commercial agreement.

Netgrawl Advertising may accept advertising from:

• Registered businesses
• Individuals acting lawfully on their own behalf
• Organisations and institutions
• Non-profit organisations
• Event organisers
• Publishers and creators
• Product and service providers
• Other legitimate commercial or non-commercial entities.

Netgrawl may request information reasonably necessary to verify an advertiser's identity, business, product, service or authority to advertise.

Netgrawl may decline advertising where the advertiser cannot satisfactorily establish its identity, authority, legitimacy or compliance with applicable requirements.

Advertisers must provide accurate information during campaign submission.

Advertisers are responsible for the legality, accuracy and substantiation of their advertising.

By submitting advertising, the advertiser represents that:

• The information supplied to Netgrawl is accurate
• The advertiser has the right to promote the advertised product, service, organisation or offer
• The advertiser has the necessary rights to use submitted creative materials
• Claims made in the advertising can be substantiated where required
• The campaign complies with applicable laws and regulations
• The destination website or landing page complies with applicable requirements
• The advertiser is authorised to act on behalf of the business or organisation represented
• The campaign does not knowingly infringe the rights of another party.

Advertisers remain responsible for their campaigns even where Netgrawl provides creative, technical, targeting, landing-page or campaign-management assistance.

Certain products, services and industries may be advertised only under specific conditions.

Restrictions may depend on:

• Applicable law
• Jurisdiction
• Audience
• Age restrictions
• Publisher requirements
• Advertising format
• Required disclosures
• Licensing
• Campaign objectives
• The specific Netgrawl property on which the advertisement will appear.

Netgrawl may request supporting documentation before approving advertising in a restricted category.

Restricted categories may include:

• Financial products and services
• Insurance
• Investment services
• Cryptocurrency and digital assets
• Healthcare and medical services
• Pharmaceuticals
• Alcohol
• Gambling and gaming
• Dating services
• Adult-oriented products and services
• Employment and recruitment
• Education
• Political advertising
• Religious organisations and campaigns
• Charitable fundraising
• Legal services
• Food, supplements and nutritional products
• Cosmetic products
• High-risk financial opportunities
• Other regulated products or services.

Approval of an advertiser or campaign in one jurisdiction does not necessarily mean that the same campaign may be distributed in another jurisdiction.

Advertising involving alcohol, tobacco, nicotine products, controlled substances or similar regulated products may be restricted or prohibited.

Where advertising is permitted, Netgrawl may require:

• Appropriate age restrictions
• Required legal disclosures
• Responsible-use messaging
• Jurisdiction-specific compliance
• Appropriate audience targeting
• Additional advertiser verification.

Advertising for illegal controlled substances, unlawful drug sales or products intended to facilitate illegal drug use is prohibited.

Netgrawl may impose stricter restrictions than applicable law.

Advertising involving gambling, betting, lotteries or similar activities may be subject to additional review.

Where such advertising is permitted, advertisers may be required to demonstrate:

• Appropriate licensing
• Legal authority to operate
• Applicable age restrictions
• Required responsible-gambling information
• Compliance with the laws of the relevant jurisdiction
• Compliance with publisher-specific requirements.

Advertising designed to encourage unlawful gambling or gambling by prohibited audiences is not permitted.

Netgrawl may prohibit gambling advertising entirely on particular properties or for particular audiences.

Financial advertising requires a high level of transparency.

Advertising for financial products or services must not:

• Guarantee returns that cannot reasonably be guaranteed
• Misrepresent financial risks
• Conceal material fees or conditions
• Present speculative investments as risk-free
• Use misleading performance claims
• Imply regulatory approval that does not exist
• Encourage unlawful financial activity.

Advertisers may be required to provide evidence of relevant licensing, registration or regulatory status.

Cryptocurrency, digital-asset and investment advertising may be subject to additional restrictions.

Healthcare-related advertising must be accurate, responsible and appropriately substantiated.

Advertising must not make unsupported claims about:

• Diagnosing diseases
• Curing serious medical conditions
• Guaranteed treatment outcomes
• Guaranteed weight loss
• Guaranteed psychological or physical outcomes
• Unproven medical procedures
• Products presented as substitutes for professional medical care where such representation would be misleading.

Advertisers may be required to demonstrate relevant approvals, licences or professional credentials.

Netgrawl may reject advertising that presents medically unsupported claims or could reasonably create a significant risk of harm.

Advertising for supplements, nutritional products and consumer health products must accurately represent the product and must not make misleading medical claims.

Advertisers are responsible for ensuring that their products comply with applicable food, health, safety and consumer-protection requirements.

Claims such as "guaranteed cure," "instant treatment" or similarly absolute health claims may be rejected where they cannot be appropriately substantiated.

Political advertising may be subject to heightened review and may be restricted or prohibited depending on:

• Jurisdiction
• Applicable electoral law
• Election periods
• Advertiser identity
• Campaign purpose
• Audience
• Publisher requirements
• Netgrawl's own platform standards.

Where political advertising is accepted, Netgrawl may require clear identification of the advertiser or sponsoring entity.

Netgrawl may request documentation establishing the identity and authority of the organisation or individual purchasing the advertising.

Netgrawl may impose additional restrictions during elections or other politically sensitive periods.

Religious organisations and campaigns may advertise where permitted by the applicable publisher and jurisdiction.

Advertising must not:

• Promote hatred against protected groups
• Incite violence
• Deliberately misrepresent another religion or belief system
• Make fraudulent financial promises
• Exploit vulnerable individuals
• Promote illegal activity.

Netgrawl may restrict religious advertising where necessary to maintain a particular publisher environment or audience standard.

Advertising containing sexually explicit or pornographic content is prohibited unless expressly permitted by a specific Netgrawl advertising environment and applicable law.

Advertising must not promote:

• Sexual exploitation
• Non-consensual sexual activity
• Sexual services involving exploitation
• Sexual content involving minors
• Trafficking
• Sexually explicit material directed toward minors.

Netgrawl may apply stricter restrictions to sexual content than those required by law.

Advertising must be appropriate for the audience and environment in which it appears.

Netgrawl may restrict advertising that:

• Targets children with inappropriate products
• Exploits children's vulnerability
• Encourages unsafe behaviour
• Requests unnecessary personal information from children
• Uses manipulative purchasing techniques directed at children
• Promotes products unsuitable for minors.

Certain products may not be advertised in environments reasonably expected to contain significant numbers of children.

Advertising must not be used to harass, threaten, intimidate, expose or target individuals for abuse.

This includes advertising that:

• Encourages harassment
• Publishes private information
• Threatens an identifiable person
• Encourages coordinated abuse
• Promotes stalking
• Directs audiences toward an individual for harassment.

Advertising must accurately represent the product, service or offer being promoted.

Netgrawl may reject advertising that:

• Uses materially false claims
• Hides important conditions
• Uses deceptive pricing
• Creates false urgency
• Misrepresents availability
• Uses fabricated testimonials
• Uses misleading before-and-after imagery
• Falsely implies endorsement
• Falsely implies affiliation with Netgrawl or another organisation
• Makes unsupported superiority claims
• Uses misleading statistics or performance results.

Advertisers should ensure that important terms and conditions are reasonably clear to the audience.

Advertised prices must be accurate.

Where an advertisement promotes a discount, sale, promotion or special offer, the advertiser must ensure that:

• The advertised price is genuine
• The applicable conditions are clear
• The offer is available for the stated period
• Any material exclusions are disclosed
• The advertiser can fulfil the advertised offer.

Netgrawl may request evidence supporting promotional claims.

Testimonials and endorsements must represent genuine experiences or otherwise be presented in a way that does not mislead the audience.

Advertisers must not:

• Fabricate customer reviews
• Purchase or manufacture false testimonials
• Misrepresent an endorsement
• Imply that an individual endorses a product without permission
• Present paid endorsements as independent opinions without appropriate disclosure where disclosure is required.

Advertisers may use AI-generated or AI-assisted creative materials provided they have the necessary rights and the resulting advertising does not violate these policies.

AI-generated content must not be used to:

• Impersonate individuals deceptively
• Fabricate endorsements
• Create fraudulent testimonials
• Misrepresent real-world events
• Manipulate audiences through deceptive synthetic media
• Infringe another party's rights.

Netgrawl may require disclosure or modification of synthetic content where necessary to prevent audience deception.

Advertisers are responsible for ensuring that they have the necessary rights to use:

• Logos
• Images
• Video
• Audio
• Music
• Fonts
• Illustrations
• Trademarks
• Product images
• Testimonials
• User-generated content
• Other creative materials.

Advertising must not knowingly infringe copyright, trademark, publicity, privacy or other intellectual-property rights.

Netgrawl may request evidence of licensing or authorisation.

Advertisers may not imply that Netgrawl:

• Endorses their business
• Certifies their product
• Guarantees their results
• Is a partner of their organisation
• Has otherwise approved their business

unless Netgrawl has expressly authorised such representation.

Founding Advertiser status, Partner status or another package designation may be used only in accordance with the applicable package terms and brand guidelines.

Advertising creative must comply with the technical requirements specified for the relevant placement.

Depending on the format, requirements may include:

• File dimensions
• File size
• File format
• Animation duration
• Video duration
• Audio requirements
• Text limits
• Resolution
• Click-through URL requirements
• Other placement-specific specifications.

Netgrawl may reject creative that is technically incompatible with the intended placement.

Advertising must not materially interfere with the operation of a Netgrawl or partner platform.

Prohibited practices include:

• Malicious redirects
• Automatic downloads
• Deceptive close buttons
• Fake system alerts
• Browser manipulation
• Excessive pop-ups
• Attempts to bypass platform security
• Malware
• Phishing
• Credential harvesting
• Other harmful technical behaviour.

Netgrawl may immediately suspend advertising that presents a technical or security risk.

Advertisers may use targeting capabilities made available under their package, subject to platform and legal restrictions.

Targeting must not be used to unlawfully discriminate or exploit sensitive personal circumstances.

Netgrawl may restrict targeting based on:

• Age
• Location
• Sensitive characteristics
• Health information
• Financial vulnerability
• Political affiliation
• Religious belief
• Other sensitive information
• Publisher-specific requirements.

Targeting availability may differ between Netgrawl-owned properties and third-party publisher environments.

Advertisers must handle personal information in accordance with applicable privacy and data-protection laws.

Advertisers must not use Netgrawl Advertising to unlawfully collect:

• Passwords
• Authentication credentials
• Financial account credentials
• Sensitive personal information
• Personal information belonging to individuals without appropriate authority
• Other information collected through deceptive means.

Where a campaign involves personal-data collection, the advertiser is responsible for providing appropriate notices, lawful processing and applicable user rights.

Netgrawl Advertising is currently a managed advertising service.

Campaigns may be reviewed for:

• Policy compliance
• Legal and regulatory requirements
• Advertiser identity
• Product or service legitimacy
• Creative quality
• Technical compatibility
• Audience suitability
• Publisher requirements
• Inventory availability
• Other operational considerations.

Netgrawl may request additional information before approving a campaign.

Netgrawl may request that an advertiser:

• Modify advertising copy
• Change creative
• Provide additional disclosures
• Provide supporting documentation
• Modify a landing page
• Change targeting
• Select a different placement
• Make another reasonable adjustment

before a campaign can be approved.

The advertiser may be required to make the requested changes before campaign activation.

Netgrawl may reject a campaign where:

• It violates these policies
• It violates applicable law
• Required documentation is not provided
• The advertiser cannot establish sufficient legitimacy
• The creative is unsuitable for the intended audience
• The campaign cannot technically be delivered
• The relevant inventory is unavailable
• A publisher rejects the campaign
• The campaign presents material reputational, legal, safety or security risk
• Netgrawl otherwise determines that the campaign is not appropriate for the platform.

Netgrawl is not required to accept every advertising request.

Netgrawl may suspend, modify or remove an active campaign if:

• The campaign is subsequently found to violate these policies
• The advertiser provides misleading information
• The advertised product or service becomes unlawful
• A regulatory issue arises
• The campaign generates a significant security or safety concern
• A publisher withdraws the applicable inventory
• The campaign materially harms platform users or the integrity of the platform
• Other circumstances reasonably require intervention.

Where appropriate, Netgrawl may notify the advertiser and provide an opportunity to remedy the issue.

Immediate action may be taken where necessary to protect users, publishers or the platform.

Advertising inventory is subject to availability.

A package does not necessarily guarantee availability of every advertising format, placement or future Netgrawl property at every point in time.

Where a package provides cross-platform or future-platform benefits, such benefits remain subject to qualifying inventory and applicable package terms.

Netgrawl may provide an alternative placement or campaign arrangement where the originally intended inventory is unavailable.

Netgrawl will make reasonable efforts to deliver campaigns according to the agreed campaign plan.

However, advertising performance can be affected by factors outside Netgrawl's control, including:

• Audience behaviour
• Platform usage
• Device availability
• Network conditions
• Publisher changes
• Market conditions
• Third-party systems
• Technical interruptions
• Other external circumstances.

Netgrawl does not guarantee a particular number of clicks, impressions, conversions, sales, leads or other commercial outcomes unless expressly agreed in writing.

Reporting varies according to the advertiser's package.

Reports may include available campaign information such as:

• Campaign duration
• Delivery information
• Impressions
• Clicks
• Engagement
• Placement information
• Other available performance metrics.

Metrics may differ by platform, advertising format and publisher.

Third-party publisher reporting may also be subject to the information made available by that publisher.

Netgrawl may take one or more of the following actions when a policy violation occurs:

• Request modification
• Reject the campaign
• Restrict a placement
• Restrict targeting
• Suspend a campaign
• Remove advertising creative
• Restrict an advertiser's access
• Terminate an advertising relationship
• Refer a matter to an appropriate authority where required.

The appropriate response will depend on the nature and severity of the issue.

Repeated or serious violations may result in additional restrictions.

These may include:

• Longer review periods
• Additional verification
• Suspension of future campaign requests
• Loss of access to particular advertising inventory
• Termination of advertising privileges
• Other appropriate measures.

Fraudulent, malicious or unlawful activity may result in immediate suspension.

These Advertising Policies form part of the broader framework governing Netgrawl Advertising.

They should be read together with:

Advertising Terms & Conditions

The commercial and contractual terms governing advertising purchases, payments, campaign credits, cancellations, refunds, liability and related matters.

Privacy Policy

The policy governing the collection and processing of personal information.

Package Terms

Additional conditions applicable to specific advertising packages, including Founding Advertiser packages.

Campaign Order / Confirmation

The campaign-specific details agreed between Netgrawl and the advertiser.

Where a package or campaign has additional requirements, those requirements may apply alongside these Advertising Policies.

Netgrawl Advertising policies are designed to establish a consistent advertising standard across the Netgrawl ecosystem.

However, applicable laws, regulations, publisher requirements and platform-specific standards may impose additional restrictions.

Compliance with these policies does not relieve an advertiser of its responsibility to comply with applicable law.

Advertisers are responsible for obtaining all licences, approvals, permissions and authorisations required for their products, services and advertising.